Large opportunities for the commercialization of Mexican products in the Muslim market have been detected, due to population growth and high purchasing power.
Only in the six countries that make up the Gulf Cooperation Council of the (United Arab Emirates, Bahrain, Saudi Arabia, Oman, Qatar and Kuwait) Per Capita Income is estimated at around 33,000 dollars and has a population of 50 million people.
An essential requirement to trade with countries of Muslim culture, is Halal certification, which guarantees all products whose production processes are approved by the precepts of Islam.
The Halal food market represents 12% of the global food industry and it’s estimated in 560,000 millions USD. Mexico aims to be a strategic partner in this sector for Arab countries, planning to trade more than one billion dollars, in a market which imports represents between 80 and 90 percent of their inputs.
At the moment, there’s no Mexican companies that provides this certification, those interested attend to the Halal Institute in Spain to audit their production processes, which can take 2-3 months. SAGARPA, in coordination with PRO Mexico, has offer an incentive to cover 50% of the cost of this process (around 3,000.00 EUR) It’s expected that by the end of 2017, 100 Mexican companies have certified.
In addition to this incentive, the Federal Government, in coordination with the private sector, have developed the “National Strategy for the promotion of Mexican Exports towards the Global Halal market 2016-2018” contemplating 5 stages.
Stage 1. – Diagnosis and potential opportunities.
Stage 2. – Studies for the definition of products / market target and individual certification processes.
Stage 3. – Sectoral information campaign about opportunities / training and support for certification.
Stage 4. – Promotion of companies in target markets.
Stage 5. – Business closure/ Mexican exports to Halal markets.
The following sectors are identified among the main opportunities to venture into the Muslim market:
-Processed food and beverages 35%
-Confectionery and bakery 12%
-Nutritional supplements 6%
Source: PRO México, CNN Expansión