{"id":1240,"date":"2020-10-14T16:49:00","date_gmt":"2020-10-14T16:49:00","guid":{"rendered":"https:\/\/onilog.amx.marketing\/?p=1240"},"modified":"2025-08-07T18:17:30","modified_gmt":"2025-08-07T18:17:30","slug":"cultural-innovation","status":"publish","type":"post","link":"https:\/\/onilog.com\/en\/innovacion-cultural\/","title":{"rendered":"The secret to building breakthrough business is through cultural innovation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1240\" class=\"elementor elementor-1240\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59610d1 e-flex e-con-boxed e-con e-parent\" data-id=\"59610d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-439d4868 e-con-full e-flex e-con e-child\" data-id=\"439d4868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38f1ab2b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"38f1ab2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-356b620d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"356b620d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cultural Innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18567b79 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"18567b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon.webp\" class=\"attachment-large size-large wp-image-199\" alt=\"Logo of Onilog Group, a leading logistics and supply chain company in Mexico.\" srcset=\"https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon.webp 512w, https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon-300x300.webp 300w, https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50931499 elementor-widget elementor-widget-elementskit-heading\" data-id=\"50931499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">The secret to building a breakthrough business is through <span><span>cultural innovation<\/span><\/span><\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d815ca4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d815ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-227e6dc2 e-con-full e-flex e-con e-child\" data-id=\"227e6dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51c7f502 elementor-icon-list--layout-inline elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"51c7f502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">October 14, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4055df75 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"4055df75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c2edfb e-flex e-con-boxed e-con e-parent\" data-id=\"47c2edfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69da02d6 e-con-full e-flex e-con e-child\" data-id=\"69da02d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52303f93 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"52303f93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-37c50110 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"37c50110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0823b8 elementor-widget elementor-widget-elementskit-heading\" data-id=\"4e0823b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-text_center   ekit_heading_mobile-\"><h3 class=\"ekit-heading--title elementskit-section-title translation-block\">Recent <span><span>posts<\/span><\/span><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a0a944 elementor-widget elementor-widget-elementskit-blog-posts\" data-id=\"65a0a944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-blog-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div id=\"post-items--65a0a944\" class=\"row post-items\">\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-card\">\n                        <div class=\"elementskit-entry-header\">\n                            \n                            \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tApril 7, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/el-cambio-que-transformara-la-operacion-logistica\/\">\n\t\t\t\t\t\tThe change that will transform logistics operations\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-border-hr\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-card\">\n                        <div class=\"elementskit-entry-header\">\n                            \n                            \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tMarch 31, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-susana-rojo\/\">\n\t\t\t\t\t\tHistorias que inspiran: Susana Rojo\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-border-hr\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-card\">\n                        <div class=\"elementskit-entry-header\">\n                            \n                            \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tMarch 31, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-leobardo-sanchez\/\">\n\t\t\t\t\t\tHistorias que inspiran: Leobardo S\u00e1nchez\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-border-hr\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-card\">\n                        <div class=\"elementskit-entry-header\">\n                            \n                            \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tMarch 31, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-guadalupe-villanueva\/\">\n\t\t\t\t\t\tHistorias que inspiran: Guadalupe Villanueva\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-border-hr\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-card\">\n                        <div class=\"elementskit-entry-header\">\n                            \n                            \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tMarch 31, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-micaela-hernandez\/\">\n\t\t\t\t\t\tHistorias que inspiran: Micaela Hern\u00e1ndez\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-border-hr\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-card\">\n                        <div class=\"elementskit-entry-header\">\n                            \n                            \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date\">\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<span class=\"meta-date-text\">\n\t\t\t\t\t\t\t\t\t\t\tMarch 31, 2026\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-rosendo-vielma\/\">\n\t\t\t\t\t\tHistorias que inspiran: Rosendo Vielma\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-border-hr\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                <\/div>\n       <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ebf2e93 e-con-full e-flex e-con e-child\" data-id=\"4ebf2e93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9e7fa6 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-elementskit-heading\" data-id=\"1b9e7fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-text_center   ekit_heading_mobile-\"><h3 class=\"ekit-heading--title elementskit-section-title\"><span><span>Would you like to<\/span><\/span> establish <span><span>your<\/span><\/span> operations <span><span>at<\/span><\/span> Mexico?<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8363a68 elementor-widget elementor-widget-button\" data-id=\"8363a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">At Onilog we make it possible. Contact us at<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca0c62e e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4ca0c62e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a376cda elementor-widget-tablet__width-inherit elementor-widget elementor-widget-elementskit-heading\" data-id=\"7a376cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-text_center   ekit_heading_mobile-\"><h3 class=\"ekit-heading--title elementskit-section-title\">Categories<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54349a45 e-con-full e-flex e-con e-child\" data-id=\"54349a45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd2e88c elementor-widget elementor-widget-button\" data-id=\"3fd2e88c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">exhaust<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de3353a elementor-widget elementor-widget-button\" data-id=\"6de3353a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">experience<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c1abf5 elementor-widget elementor-widget-button\" data-id=\"75c1abf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">trip<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13f6c34d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"13f6c34d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79cb388a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79cb388a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507c3c21 elementor-widget elementor-widget-text-editor\" data-id=\"507c3c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-5a924669 elementor-widget elementor-widget-text-editor\" data-id=\"5a924669\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>COVID-19 will transform how we manage our supply chain, as well as where and how production lines are operated. In\u00a0<a href=\"https:\/\/onilog.amx.marketing\/onilog-group\/\" target=\"_blank\" rel=\"noopener\"><strong>Onilog,<\/strong><\/a>\u00a0we are studying our new reality and how may we adapt to it and how to create value through the\u00a0<b>innovation.<\/b>\u00a0After reading the article\u00a0<strong>\"<\/strong><strong>Cultural Innovation<\/strong><strong>\"<\/strong>\u00a0by Douglas Holt, I found a guideline to companies as agile and entrepreneurial as we are to create value in a more efficient manner.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-1a219d06 elementor-widget elementor-widget-text-editor\" data-id=\"1a219d06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>The reality is that in most service or consumer markets,\u00a0<b>innovation<\/b>\u00a0is a slow, incremental grind. This problem is not an organizational one. Companies struggle because they put all their chips on one\u00a0<b>innovation paradigm,\u00a0<\/b>which is to \u201cbuild a better mousetrap\u201d; meaning an improved version of a well-known item, a race to create a killer value proposition.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-2964e8a elementor-widget elementor-widget-text-editor\" data-id=\"2964e8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>This paradigm works well for a tech company, but what about companies that operate in markets where new technology is less consequential or impossible to defend? For many of them, confronted with a pattern of poor return on investment, chasing better mousetraps seem like an exhausting and expensive matter of running in place.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-4e5a5b6f elementor-widget elementor-widget-text-editor\" data-id=\"4e5a5b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>ortunately, building better mousetraps in not the only way to<strong>\u00a0innovate.<\/strong>\u00a0In service or consumer markets, the\u00a0<strong>innovation<\/strong>\u00a0often proceeds according to a logic called<strong>\u00a0<\/strong><b>cultural innovation.\u00a0<\/b>It means it is perceived as a major innovation, although a better-mouse-traps perspective would reject that assessment.\u00a0<strong>All\u00a0<\/strong><strong>cultural innovations<\/strong>\u00a0are embodied in distinctive products or services, but also in founder\u2019s speeches, packaging, ingredients, retail design, media coverage, and even philanthropy.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-5bdf2ae1 elementor-widget elementor-widget-text-editor\" data-id=\"5bdf2ae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>The result? Brands like Starbucks don\u2019t compete in the value-proposition race, trying to lead the category as it\u2019s currently defined; they play a different game.\u00a0<b>The<\/b>\u00a0<b>innovation<\/b>\u00a0of better-mousetraps is guided by quantitative ambitions: Outdo your competitors on existing notions of value.\u00a0<strong>The<\/strong><strong>\u00a0cultural innovation<\/strong>\u00a0operates according to qualitative ambitions: Change the understanding of what is considered valuable.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a132db e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1a132db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-38d1af5 e-con-full e-flex e-con e-child\" data-id=\"38d1af5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75be7ca elementor-widget elementor-widget-image\" data-id=\"75be7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2020\/10\/Onilog_blog_innovacion.webp\" class=\"attachment-large size-large wp-image-1907\" alt=\"Green icon with human figures and gears symbolizing cultural innovation, collaboration and transformation within organizations.\" srcset=\"https:\/\/onilog.com\/wp-content\/uploads\/2020\/10\/Onilog_blog_innovacion.webp 512w, https:\/\/onilog.com\/wp-content\/uploads\/2020\/10\/Onilog_blog_innovacion-300x300.webp 300w, https:\/\/onilog.com\/wp-content\/uploads\/2020\/10\/Onilog_blog_innovacion-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6065a05 elementor-widget elementor-widget-text-editor\" data-id=\"6065a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\">The Cultural Innovation Model<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4479fc7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4479fc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789c74c elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"789c74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 1. Deconstruct the category\u2019s model<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3c31a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ec3c31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507c3c21 elementor-widget elementor-widget-text-editor\" data-id=\"507c3c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-32288abe elementor-widget elementor-widget-text-editor\" data-id=\"32288abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-element elementor-element-16cc048e elementor-widget elementor-widget-text-editor\" data-id=\"16cc048e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-59088413 elementor-widget elementor-widget-text-editor\" data-id=\"59088413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-71021bff elementor-widget elementor-widget-text-editor\" data-id=\"71021bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-3cb54354 elementor-widget elementor-widget-text-editor\" data-id=\"3cb54354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Market are beliefs systems embraced by those who participate in a category: companies, consumers, and the media. To understand your\u00a0<strong>category\u2019s culture,<\/strong>\u00a0think like a sociologist. Step back and make the familiar strange. What are the category\u2019s taken-for-granted organizing principles? What is the dominant ideology?<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b863919 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b863919\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aef4212 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aef4212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 2. Identify the Achilles\u2019 heel Categories\u2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8b5ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ed8b5ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507c3c21 elementor-widget elementor-widget-text-editor\" data-id=\"507c3c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-32288abe elementor-widget elementor-widget-text-editor\" data-id=\"32288abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-element elementor-element-16cc048e elementor-widget elementor-widget-text-editor\" data-id=\"16cc048e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-59088413 elementor-widget elementor-widget-text-editor\" data-id=\"59088413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-71021bff elementor-widget elementor-widget-text-editor\" data-id=\"71021bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-3cb54354 elementor-widget elementor-widget-text-editor\" data-id=\"3cb54354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>All<\/b>\u00a0<strong>cultures<\/strong>\u00a0eventually develop a fatal flaw, and\u00a0<strong>cultural innovators<\/strong>\u00a0pinpoint the emerging vulnerabilities.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ea5f6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"09ea5f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467a1e9 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"467a1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 3. Mine the cultural vanguard<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91dcabb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"91dcabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507c3c21 elementor-widget elementor-widget-text-editor\" data-id=\"507c3c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-32288abe elementor-widget elementor-widget-text-editor\" data-id=\"32288abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-element elementor-element-16cc048e elementor-widget elementor-widget-text-editor\" data-id=\"16cc048e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-59088413 elementor-widget elementor-widget-text-editor\" data-id=\"59088413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-71021bff elementor-widget elementor-widget-text-editor\" data-id=\"71021bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-3cb54354 elementor-widget elementor-widget-text-editor\" data-id=\"3cb54354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Category transformations are usually prefigured by ideas and practices worked out at the margins. When cracks form in\u00a0<b>the\u00a0<\/b><strong>culture<\/strong><strong>\u00a0of a category,<\/strong>\u00a0very often appears a\u00a0<strong>cultural vanguard<\/strong>\u00a0before big companies show up.\u00a0<b>The<\/b>\u00a0<b>innovators<\/b>\u00a0study the vanguard closely, and even participate in it, to find a strategic direction for their challenger ideology and the symbols required to bring it to life.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f8600 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"11f8600\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd228d elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1bd228d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 4. Create an ideology that challenges the Achilles\u2019 heel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05bcd5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a05bcd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507c3c21 elementor-widget elementor-widget-text-editor\" data-id=\"507c3c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-32288abe elementor-widget elementor-widget-text-editor\" data-id=\"32288abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-element elementor-element-16cc048e elementor-widget elementor-widget-text-editor\" data-id=\"16cc048e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-59088413 elementor-widget elementor-widget-text-editor\" data-id=\"59088413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-71021bff elementor-widget elementor-widget-text-editor\" data-id=\"71021bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-3cb54354 elementor-widget elementor-widget-text-editor\" data-id=\"3cb54354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>The<\/b>\u00a0<strong>cultural innovators<\/strong>\u00a0source materials from the vanguard to build a new brand concept.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d457c67 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d457c67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-266b103 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"266b103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 5. Showcase symbols that dramatize the ideology<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbda867 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cbda867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507c3c21 elementor-widget elementor-widget-text-editor\" data-id=\"507c3c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-32288abe elementor-widget elementor-widget-text-editor\" data-id=\"32288abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-element elementor-element-16cc048e elementor-widget elementor-widget-text-editor\" data-id=\"16cc048e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-59088413 elementor-widget elementor-widget-text-editor\" data-id=\"59088413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-71021bff elementor-widget elementor-widget-text-editor\" data-id=\"71021bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-3cb54354 elementor-widget elementor-widget-text-editor\" data-id=\"3cb54354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Cultural innovations<\/strong>\u00a0are brought to life by a combination of symbols that dramatize them in the most compelling manner. They select symbols from the marketing mix that work together, attack the Achilles\u2019 heel, and draw a clear contrast with\u00a0<b>the category\u2019s dominant culture.<\/b><\/p><p>Since our foundation in 1999, we decided our vision is to be a Strategic Ally of our customer instead of being just another supplier. I am convinced that the approach will be a huge differentiator and creator of value during this post-COVID period. Regionalization of production and supply chain allows companies like\u00a0<a href=\"https:\/\/onilog.amx.marketing\/onilog-group\/\" target=\"_blank\" rel=\"noopener\"><strong>Onilog<\/strong><\/a>\u00a0to adapt faster to satisfy the needs for a more local solution.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7977ea2 e-flex e-con-boxed e-con e-parent\" data-id=\"7977ea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-392a86d e-con-full e-flex e-con e-child\" data-id=\"392a86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f75875c elementor-widget elementor-widget-elementskit-heading\" data-id=\"f75875c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Recent <span><span>posts<\/span><\/span><\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651ae35 elementor-widget elementor-widget-elementskit-blog-posts\" data-id=\"651ae35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-blog-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div id=\"post-items--651ae35\" class=\"row post-items\">\n                    <div class=\"col-lg-4 col-md-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/onilog.com\/en\/el-cambio-que-transformara-la-operacion-logistica\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2026\/04\/Onilog_Blog_The_change_that_will_transform_logistics_operations.webp\" alt=\"The change that will transform logistics operations\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                                                                    <div class=\"elementskit-meta-lists\">\n                                        <div class=\"elementskit-single-meta\"><span class=\"elementskit-meta-wraper\"><strong>07<\/strong>Apr<\/span><\/div>\n                                    <\/div>\n                                                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/el-cambio-que-transformara-la-operacion-logistica\/\">\n\t\t\t\t\t\tThe change that will transform logistics operations\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Descubre c\u00f3mo la jornada laboral de 40 horas transformar\u00e1 la operaci\u00f3n log\u00edstica y qu\u00e9 deben hacer&hellip;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                            <div class=\"btn-wraper\">\n                                                                            <a class=\"elementskit-btn whitespace--normal\" id=\"\" href=\"https:\/\/onilog.com\/en\/el-cambio-que-transformara-la-operacion-logistica\/\">\n                                            Read more                                                                                    <\/a>\n                                    \n                                                                    <\/div>\n                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-4 col-md-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-susana-rojo\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2026\/03\/ONILOG_Historias_que_inspiran_Susana-Rojo.webp\" alt=\"Historias que inspiran: Susana Rojo\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                                                                    <div class=\"elementskit-meta-lists\">\n                                        <div class=\"elementskit-single-meta\"><span class=\"elementskit-meta-wraper\"><strong>31<\/strong>Sea<\/span><\/div>\n                                    <\/div>\n                                                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-susana-rojo\/\">\n\t\t\t\t\t\tHistorias que inspiran: Susana Rojo\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conoce la historia de Susana Rojo de Le\u00f3n, coordinadora de Big Data en Onilog, y su&hellip;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                            <div class=\"btn-wraper\">\n                                                                            <a class=\"elementskit-btn whitespace--normal\" id=\"\" href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-susana-rojo\/\">\n                                            Read more                                                                                    <\/a>\n                                    \n                                                                    <\/div>\n                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-4 col-md-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-leobardo-sanchez\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2026\/03\/ONILOG_Historias_que_inspiran_Leobardo-Sanchez.webp\" alt=\"Historias que inspiran: Leobardo S\u00e1nchez\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                                                                    <div class=\"elementskit-meta-lists\">\n                                        <div class=\"elementskit-single-meta\"><span class=\"elementskit-meta-wraper\"><strong>31<\/strong>Sea<\/span><\/div>\n                                    <\/div>\n                                                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-leobardo-sanchez\/\">\n\t\t\t\t\t\tHistorias que inspiran: Leobardo S\u00e1nchez\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conoce la historia de Leobardo S\u00e1nchez Pereida, coordinador de distribuci\u00f3n en Onilog, y su aporte al&hellip;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                            <div class=\"btn-wraper\">\n                                                                            <a class=\"elementskit-btn whitespace--normal\" id=\"\" href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-leobardo-sanchez\/\">\n                                            Read more                                                                                    <\/a>\n                                    \n                                                                    <\/div>\n                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-4 col-md-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-guadalupe-villanueva\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2026\/03\/ONILOG_Historias_que_inspiran_Guadalupe-Villanueva.webp\" alt=\"Historias que inspiran: Guadalupe Villanueva\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                                                                    <div class=\"elementskit-meta-lists\">\n                                        <div class=\"elementskit-single-meta\"><span class=\"elementskit-meta-wraper\"><strong>31<\/strong>Sea<\/span><\/div>\n                                    <\/div>\n                                                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-guadalupe-villanueva\/\">\n\t\t\t\t\t\tHistorias que inspiran: Guadalupe Villanueva\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conoce la historia de Guadalupe Villanueva P\u00e9rez, ch\u00f3fer de tractocami\u00f3n en Onilog, y su compromiso con&hellip;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                            <div class=\"btn-wraper\">\n                                                                            <a class=\"elementskit-btn whitespace--normal\" id=\"\" href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-guadalupe-villanueva\/\">\n                                            Read more                                                                                    <\/a>\n                                    \n                                                                    <\/div>\n                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-4 col-md-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-micaela-hernandez\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2026\/03\/ONILOG_Historias_que_inspiran_Micaela-Hernandez.webp\" alt=\"Historias que inspiran: Micaela Hern\u00e1ndez\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                                                                    <div class=\"elementskit-meta-lists\">\n                                        <div class=\"elementskit-single-meta\"><span class=\"elementskit-meta-wraper\"><strong>31<\/strong>Sea<\/span><\/div>\n                                    <\/div>\n                                                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-micaela-hernandez\/\">\n\t\t\t\t\t\tHistorias que inspiran: Micaela Hern\u00e1ndez\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conoce la historia de Micaela Hern\u00e1ndez P\u00e9rez y su trayectoria en Onilog, reflejo de compromiso, confianza&hellip;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                            <div class=\"btn-wraper\">\n                                                                            <a class=\"elementskit-btn whitespace--normal\" id=\"\" href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-micaela-hernandez\/\">\n                                            Read more                                                                                    <\/a>\n                                    \n                                                                    <\/div>\n                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-4 col-md-6\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-rosendo-vielma\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2026\/03\/ONILOG_Historias_que_inspiran_Rosendo-Vielma.webp\" alt=\"Historias que inspiran: Rosendo Vielma\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                                                                    <div class=\"elementskit-meta-lists\">\n                                        <div class=\"elementskit-single-meta\"><span class=\"elementskit-meta-wraper\"><strong>31<\/strong>Sea<\/span><\/div>\n                                    <\/div>\n                                                                                            \n                            \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .elementskit-entry-header END -->\n\n\t\t\t\t\t\t<div class=\"elementskit-post-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"entry-title\">\n\t\t\t\t\t<a href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-rosendo-vielma\/\">\n\t\t\t\t\t\tHistorias que inspiran: Rosendo Vielma\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-meta-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conoce la historia de Rosendo Vielma y su trayectoria en Onilog, reflejo de constancia, compromiso y&hellip;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                                            <div class=\"btn-wraper\">\n                                                                            <a class=\"elementskit-btn whitespace--normal\" id=\"\" href=\"https:\/\/onilog.com\/en\/historias-que-inspiran-rosendo-vielma\/\">\n                                            Read more                                                                                    <\/a>\n                                    \n                                                                    <\/div>\n                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                <\/div>\n       <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a2ffd3 e-flex e-con-boxed e-con e-parent\" data-id=\"8a2ffd3\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d70182a e-con-full e-flex e-con e-child\" data-id=\"d70182a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0402163 e-con-full e-flex e-con e-child\" data-id=\"0402163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c79849 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"9c79849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSe0fj8k5VZjLkgHWR7cMRlSVTAN0jlVnbTcTCIdBD55_mWRpw\/viewform?embedded=true\" width=\"680\" height=\"1000\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Loading...<\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9fed0c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f9fed0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c604e34 elementor-widget elementor-widget-heading\" data-id=\"c604e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact us<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a3e99 elementor-widget elementor-widget-image\" data-id=\"f4a3e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon.webp\" class=\"attachment-large size-large wp-image-199\" alt=\"Logo of Onilog Group, a leading logistics and supply chain company in Mexico.\" srcset=\"https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon.webp 512w, https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon-300x300.webp 300w, https:\/\/onilog.com\/wp-content\/uploads\/2025\/07\/Onilog_Favicon-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7c017 elementor-widget elementor-widget-elementskit-heading\" data-id=\"8a7c017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">+25 years establishing <span><span>successful operations in Mexico<\/span><\/span><\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a966a0 elementor-widget elementor-widget-text-editor\" data-id=\"7a966a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"655\" data-end=\"705\">Looking for a reliable solution to start operations in Mexico? <\/strong>Onilog is your #1 strategic ally to make it happen.\u00a0<strong data-start=\"798\" data-end=\"846\">Let\u2019s talk about your next step in Mexico. <\/strong>Our team is ready to guide you every step of the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2ef59 e-con-full e-flex e-con e-child\" data-id=\"3e2ef59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b10b89e e-con-full e-flex e-con e-child\" data-id=\"b10b89e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cbea5 elementor-widget__width-inherit elementor-widget elementor-widget-rtm-team\" data-id=\"a2cbea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rtm-team.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"rkit-team rkit-team__centered\">\n            <div class=\"rkit-team-card\">\n                <div class=\"rkit-team__img zoom-in\">\n                                    <\/div>\n                <div class=\"rkit-team__detail\">\n                    <h4 class=\"rkit-team__name\">Patsy Anah\u00ed Vanoye Garc\u00eda<\/h4>\n                    <span class=\"rkit-team__role\">Business Development Manager<\/span>\n                    <span class=\"rkit-team__description\">It will be a pleasure to learn about your business goals and show you how we can help drive your success in Mexico.<\/span>\n                                            <div class=\"rkit-team__social\">\n                                                                <div class=\"62d109d whatsapp\">\n                                        <a class=\"rkit-team__social_item\" href=\"http:\/\/wa.me\/528672001441\">\n                                            <i aria-hidden=\"true\" class=\"rkit-team__social_icon icon icon-whatsapp-1\"><\/i>                                        <\/a>\n                                    <\/div>\n                                                                <div class=\"cfdd1e0 line\">\n                                        <a class=\"rkit-team__social_item\" href=\"tel:528677240420\">\n                                            <svg aria-hidden=\"true\" class=\"rkit-team__social_icon e-font-icon-svg e-fas-phone-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>                                        <\/a>\n                                    <\/div>\n                                                                <div class=\"6f949d8 line\">\n                                        <a class=\"rkit-team__social_item\" href=\"mailto:info@onilog.com\">\n                                            <svg aria-hidden=\"true\" class=\"rkit-team__social_icon e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>                                        <\/a>\n                                    <\/div>\n                                                                <div class=\"e79bd32 linkedin\">\n                                        <a class=\"rkit-team__social_item\" href=\"https:\/\/mx.linkedin.com\/in\/patsy-vanoye-garcia-b6aa376a\">\n                                            <i aria-hidden=\"true\" class=\"rkit-team__social_icon icon icon-linkedin\"><\/i>                                        <\/a>\n                                    <\/div>\n                                                    <\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cultural innovation operates according to qualitative ambitions: Changing the understanding of what is considered valuable. Here we explain more.<\/p>","protected":false},"author":4,"featured_media":1511,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/posts\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/comments?post=1240"}],"version-history":[{"count":23,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/posts\/1240\/revisions"}],"predecessor-version":[{"id":3852,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/posts\/1240\/revisions\/3852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/media\/1511"}],"wp:attachment":[{"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/media?parent=1240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/categories?post=1240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onilog.com\/en\/wp-json\/wp\/v2\/tags?post=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}